

Welcome to the blog of Roots - a business with a mission to make a positive impact on the environment and society. Our commitment to environmental sustainability and social responsibility is at the heart of everything we do.
As the world grapples with pressing environmental challenges, it's crucial for businesses to step up and take responsibility for their impact. At Roots, we've made it our mission to be a force for good in the world. Our business model is centred around giving back, and we're proud to donate all our profits to charitable organisations dedicated to environmental conservation, community development, and sustainable initiatives as well as investing in our own activism projects.
Roots is more than just a business - it's a movement. We're passionate about creating a better world for future generations, and we're dedicated to using our resources to drive positive change. In a world where profit often takes precedence over purpose, we're committed to flipping the script and proving that businesses can thrive while making a meaningful difference.
Our approach to sustainability goes beyond just financial contributions. We're deeply invested in minimising our environmental footprint and promoting Eco-friendly practices. From utilising renewable energy sources to reducing waste and promoting a circular economy, we're constantly seeking innovative ways to lessen our impact on the planet.
We also prioritise ethical sourcing and fair labour practices, ensuring that every product we offer is produced with respect for both people and the environment. By partnering with like-minded suppliers and producers, we're able to uphold our values and deliver high-quality, sustainable products to our customers.
At Roots, we believe that every purchase has the power to create positive change. When you choose to support our business, you're not just buying a product - you're contributing to a larger movement for a more sustainable and compassionate world.
Join us in our mission to cultivate a better future for all.
Together, we can plant the seeds of positive change and nurture a world where profit serves a greater purpose. Thank you for being a part of our journey towards a more sustainable and socially responsible tomorrow. We know that our products may be expensive for some, we may be the only clothes company in the world who ask you not to buy our products if this is the case, but what we do ask you to do is to get involved to help us build a better world. Sign a petition and join the community or just share our activism on social media.
With gratitude and hope,
The Roots Team