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100% of profits donated
0% greenwashing
100% stoked to make a difference
We're not just another clothing brand. We're a crew of teenagers who decided to turn our passion for the outdoors into real climate action. Every single penny we make? It goes straight to the causes fighting for our planet's future.
Where Your Money Actually Goes
Because transparency isn't optional — it's everything. See the grass-roots projects that we support and our financial accounts below.
Our promise to you (the serious bit)
Radical Transparency:
Every quarter, we break down exactly where every pound goes. We don’t pay ourselves a penny - no admin fees, no wages, no fancy offices. The only thing we ever reinvest in is new stock, so we can keep the impact rolling.
No Corporate Nonsense:
We’re teenagers running a business, not suits in boardrooms. Our decisions are made by young people who care deeply about the planet’s future.
Maximum Impact, Minimum Ego:
We don't need our logo on everything our partners do. We measure success by carbon reduced, plastic removed, and young voices amplified - not brand recognition.
The Nitty-Gritty details:
How We Choose Partners
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Real Results: Are they actually making a difference you can see and measure?
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Youth Power: Are young people’s voices, ideas, and leadership at the heart of what they do?
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Planet Impact: Does their work help protect nature, tackle climate change, or clean up our world in a meaningful way?
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Open Books: Do they show exactly how donations are used, with honest updates anyone can check.
Join the Movement...
Ready to make your wardrobe part of the solution? Every piece you buy funds real climate action—no corporate middlemen, no greenwashing, just teenagers doing what adults won't: actually fighting for our future.
